Contractor · Business Owner · Appraiser · Umpire · Author · Educator
I built the business
before I started advising one.
New book · Coming soon
You have insurance.
That doesn't mean you're covered the way you think you are.
The Silver Lining Insurance Playbook is a plain-English, how-to guide for homeowners who want to understand the insurance they're paying for before they need to use it.
No insurance degree required. No industry jargon. Just what your policy means, what questions to ask, and what to do when something happens.
Foreword by
Chip Merlin
· Founder, Merlin Law Group
Out soon. Leave an email and you'll hear the day it's available.
The free companion toolkit is available now
Why Jen
Experience from more than one side of the table
There is a difference between knowing how something should work and having actually been responsible for making it work.
My perspective comes from building businesses, inspecting roofs, managing people and payroll, navigating property losses, sitting in appraisals, speaking to the industry, and helping other owners work through the same kinds of decisions I've had to make myself.
Built in the field
Founder & President, Roofing Utah
Built from the ground up and operated since 2017.
Contractor & Business Owner
Sales, payroll, pricing, hiring, operations, growth and all of the decisions that come with owning the company.
Thousands of Roofs Inspected
Hands-on experience with roofing systems, storm damage and property losses.
Trusted at the table
Appraiser & Umpire
Independent work in disputed property losses.
Expert Witness
Experience providing opinions and testimony involving property damage and roofing.
Industry Educator & Speaker
Training contractors, business owners and consumers across the country.
Author
Author of The Silver Lining Insurance Playbook, created to help homeowners understand the insurance they're paying for.
Different roles. One perspective built from doing the work.
How I work
Skip the jargon. Show me how.
I believe information is only useful if people can understand what it means and know what to do with it.
That's why my education, consulting and speaking are built around plain-English explanations and practical how-to guidance — whether the subject is business, roofing, insurance or property loss.
I don't want to just tell people what they should do. I want them to understand why it matters and how to do it.
The record
2017
Founded Roofing Utah
2022
Ben Menchaca Award for industry impact
Cover
Roofing Contractor Magazine feature
National
Speaker at industry conferences and contractor education
As seen in
and featured at
Editorial Coverage
Best of Success - Speaker
Panel Speaker
Speaker
Speaker
What I do
Advice from someone who's actually done it.
Owning a business can get complicated quickly. Sometimes you don't need another program or another theory — you need someone who understands the numbers, the people, the industry and what it's like to be the person responsible for the decision.
Business Strategy
Growth, operations and the decisions that determine where the business goes next.
Financial & Profitability
Understanding what the numbers are actually saying and where money is being made or lost.
Business Evaluation
An outside look at what is working, what isn't and what the people inside the business may no longer see.
Speaking & Training
Keynotes, breakouts and team training built around the audience, with complicated ideas explained in plain English and practical takeaways people can use.
Industry & Property-Loss Consulting
Practical insight informed by years as a contractor, appraiser, umpire and expert witness.
Start here
Fifteen minutes is enough to know if I can help
Whether you're looking for business guidance, a speaker, training, industry expertise or you're simply not sure where to start, tell me what's going on.
If I'm the right person, we'll figure out the next step. If I'm not, I'll tell you.
Prefer email? jen@jensilver.co