and she decides the claim.
There is a difference between knowing how something should work and having actually been responsible for making it work. Jen has built and operated a roofing company, and she is the appraiser and umpire other people call when a property loss is in dispute.
Founder and President, Roofing Utah
Built from nothing in 2017 and run by her since.
Appraiser and umpire
Independent work in disputed property losses, and the tiebreaker when two appraisers disagree.
Expert witness
Testimony in property damage disputes, for either side.
Speaker and educator
IRE, RoofCON, SolarCon, Roofing Process Conference, Best of Success.
Author
The Silver Lining Insurance Playbook, foreword by Chip Merlin.
From rebuilding her life and network from scratch to building a roofing company, becoming an industry educator, author, appraiser and umpire.
Manager at Brinker by 21, GM of a restaurant chain by 24, area training manager at a grocery chain by 27. Then she left the ladder entirely and moved to Japan to support her husband's military career.
A single mother of four, no local contacts and no obvious next move. She waited tables and bartended while rebuilding a network one conversation at a time.
She took an outside sales job in an industry she knew nothing about, learned operations from the ground up, and as General Manager helped take the company past $7 million in revenue. Then it closed, for reasons that had nothing to do with her.
Rather than find another job, she built her own company. It became one of the most recognized in its market. She also co-founded Women-Owned Businesses of Northern Utah.
Owners started asking how she did it, and she started answering. Cash flow, sales teams, difficult clients, marketing with no budget, keeping a culture intact when things get hard.
Recognition for industry impact, alongside the cover of Roofing Contractor Magazine, more than 50 podcasts, and over 50 speaking events a year.
Licensed insurance appraiser, insurance umpire and expert witness, while still running the roofing company. Her first book comes from years of watching homeowners discover too late what their policy does not cover.
Fear is the biggest thing that keeps you from achieving your goals and dreams.
Jen Silver
That is not a tagline. It is how she made every large decision in her own life, from taking a job in an industry she did not know to starting a business with no budget.
One-on-one consulting, group coaching, speaking and podcasts. It usually starts with fifteen minutes.
Where the business is going, and whether the next move actually gets it there.
A straight read of the numbers, so they stop being the thing you avoid opening.
How revenue is actually produced, rather than hoped for.
Building people who can run the parts of the business you currently cannot hand off.
A full look at the business, including the gaps everyone has stopped seeing because they have been there too long.
Keynotes, breakouts and interviews, written for the room rather than delivered off a shelf.
Founded Roofing Utah and has run it since.
Speaking events a year, in person and online.
Ben Menchaca Award for industry impact.
Business owners advised since 2017.
Tell Jen what the business is doing and what is getting in the way. If she is not the right person, she will say so.
Prefer email? jen@jensilver.co