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Hey - I'm Jen

Single mom, boundary-pusher, millennial management expert, and CEO of one of the only solely female-owned and operated roofing companies in the nation (Roofing Utah).

How i got here

When my roofing company was struggling, without even a shoestring for a marketing budget, we had to start thinking differently.

One day, as my team and I sat around my kitchen table brainstorming on how we could create a brand without having capital to invest in marketing, ultimately looking for a hail mary to save our roofing company, we decided to go all-in on branding me. As one of the only exclusively female-owned roofing companies in the nation, that in itself was the biggest differentiating factor that set us apart from the other roofing companies in Utah, and we decided to show the world what a woman owned business is capable of achieving.

But it wasn’t just that I was a woman that made me stand out. It is my story, my perseverance and my why that really has created interest. Being an Owner of a roofing company would have not been something I even thought fathomable a couple of years ago.

I love showing women (and men) how to finally own their fear and start creating their future through intentional, authentic action.

I used to be stuck in feelings of hopelessess.

In 2016, as the single mom of four kids going through a divorce, I found myself wondering, “Now what, I have been a stay at home mom for 6 years. How am I going to provide for my family and what do I want to do with the rest of my life.”

Prior to being married, I spent my 20s climbing the leadership ladder in the retail world. At 21, I was promoted to one of the youngest managers in the history of Brinker, then by 24 I was a GM for another restaurant chain (managing lots of different personality types. At 27, I was an Area Training manager and assistant Area Director for a grocery store chain. I loved what I did, but I hated the non conventional hours. Ultimately, I left it all behind and moved to Japan to support my then husband’s military career.

I knew I did not want to go back into the retail world and work the hours and climb the corporate ladder yet again, but I wasn’t sure what I wanted to be when I grew up… this time. I realized I did not know many people in Utah, and if I wanted to get the right job for me, I needed to meet the right people. After a few months of waiting tables and bartending, I had begun to build a great network of people, and had decided that outside sales would be a great fit for me as a single mom, but that was a bit scary, so I wanted an industry that was stable. Construction made sense, and as someone who loves to make a difference, bringing feminine perspective to a predominantly male industry lit my soul on fire.

Thus it began, from working the front desk at SRS, learning all things roofing to being a sales manager and eventually a general manager for a Utah Roofing company, I came into the roofing industry eager to learn and grow. I got my general contractor’s license to become the qualifier for the company that I was working for as the GM, and unfortunately due to legal complications that company went out of business. So, now I found myself with a great team, doing something I loved, and I was licensed to start my own roofing company, and so I did. Through hard work, innovation, perseverance, and commitment to service, within just a couple of years I find myself running one of the top-rated roofing companies in Utah.

MY STORY

Now, I want to help leaders, entrepreneurs, and single parents everywhere get unstuck.

MY MISSION

Whether you're an entrepreneur, the boss, or a single parent, fear is likely the biggest thing that keeps you from achieving your goals or dreams. I believe we can face our fears with logic, and work through them so that we can finally have the life that we want.