About
Get in touch and let us know how we can help.
About Jen Silver
Jen Silver is an author, nationally recognized roofing contractor, speaker, expert witness, insurance appraiser, and business leader with nearly a decade of hands-on experience helping homeowners, contractors, attorneys, and insurance professionals navigate the complexities of property damage and insurance claims.
As the Founder and President of Roofing Utah, Jen has built a reputation for combining technical expertise with practical, real-world solutions. She has personally inspected thousands of roofing systems, written countless repair and replacement estimates, managed complex insurance claims, and helped property owners recover after storms and other catastrophic events.
Over the years, Jen’s work has expanded well beyond contracting. Today, she serves as an Expert Witness, Insurance Appraiser, and Umpire, providing independent evaluations and testimony in property damage disputes. Her experience working alongside homeowners, contractors, engineers, adjusters, attorneys, and manufacturers gives her a unique perspective on the challenges facing both the roofing and insurance industries.
Jen is also a nationally sought-after speaker and educator. She has presented at the International Roofing Expo (IRE), RoofCON, SolarCon, Roofing Process Conference, and Roofing Contractor’s Best of Success Conference. She has been featured by Roofing Contractor Magazine, appeared on numerous podcasts and media outlets, and is passionate about raising professional standards throughout the industry.
Her first book was born from years of seeing homeowners struggle to understand what their insurance policies actually cover, and just as importantly, what they don’t. Rather than placing blame on any one part of the industry, Jen believes informed homeowners make better decisions. Her mission is to bridge the knowledge gap through honest, practical education that empowers people before they ever experience a loss.
The Story
Jen spent her twenties climbing fast in the retail and restaurant world. She was a manager at Brinker by 21, a GM for a restaurant chain by 24, and an Area Training Manager and Assistant Area Director at a grocery chain by 27. She was good at leading people, reading rooms, and building teams under pressure.
Then she stepped off the ladder entirely. She moved to Japan to support her husband’s military career, left the workforce, and built a life overseas. When that chapter closed and she found herself back in Utah in 2016, she was a single mom of four kids with almost no local network and no clear next move.
She waited tables. She bartended. She rebuilt her network one conversation at a time. And then she decided to bet on herself.
Building From Zero
Rather than returning to the familiar corporate climb, Jen chose outside sales in an industry she knew nothing about. She wanted a stable industry, a role that worked around her kids, and a chance to bring something new to a space that wasn’t expecting her.
What followed was a steep, fast education in how businesses actually work. She learned operations from the ground up, moved quickly into leadership, and within 18 months helped take a company from $1.3 million to over $7 million in revenue as its General Manager. When that company closed due to circumstances outside her control, she had a choice: find another job or build her own.
She built her own.
Through hard work, creativity, and a stubborn commitment to her customers and team, she grew her business into one of the most recognized in her market. She also became a founding member of Women-Owned Businesses of Northern Utah, building mentorship and education opportunities for women entering industries that weren’t built with them in mind.
Why She Consults
Running a business gave Jen a masterclass in everything nobody teaches you. Managing cash flow. Building sales teams. Navigating difficult clients and painful pivots. Marketing with no budget. Keeping culture intact when things get hard.
Business owners started asking how she did it. She started sharing. She couldn’t stop.
Since 2017, Jen has worked with hundreds of business owners, from brand-new entrepreneurs to established companies hitting a ceiling, helping them take back control of their growth. Her approach isn’t theoretical. She’s lived the payroll crunch, the team conflict, the 3am “how do we make this work” moment. That’s what she brings to every client.
She’s been featured on the cover of Roofing Contractor Magazine, appeared on more than 50 podcasts, and spoken at major conferences and events across the country. She received the Ben Menchaca Award for industry impact in 2022 and speaks at over 50 events per year, in person and online.
What She Does
Jen works with business owners who feel like their business is running them instead of the other way around. She helps with business strategy and execution, financial planning and analysis, sales systems and growth planning, team and leadership development, and operational audits that surface the gaps you’ve stopped seeing because they’ve been there too long.
She’s available for one-on-one consulting, group coaching, speaking engagements, and podcasts.
The Bigger Why
“Fear is the biggest thing that keeps you from achieving your goals and dreams. I believe we can face our fears with logic and work through them, so we can finally have the life we want.”
That’s not a tagline. It’s how Jen has made every big decision in her own life, from taking a job in an industry she didn’t know, to starting a business with no budget, to standing on stage in front of thousands of people and saying: this is how you do it differently.
She wants to help leaders, entrepreneurs, and single parents everywhere get unstuck.
Get in touch
info@jensilver.co